WDR 1LIVE - FITS RIGHT HERE
Hard Facts:
Four cities, one message—and everywhere it makes an impact.
For WDR, we partnered with 1LIVE to launch a campaign that doesn’t hide away but goes straight to the heart of North Rhine-Westphalia. Different formats, different ads, but always the same goal: maximum visibility in everyday life. Whether on a massive wall, a parking garage facade, or a stairwell—the message is right where people are on the go.
Right in the heart of the city, directly next to a central parking garage in Dortmund: a space you can’t miss—whether you’re driving, walking, or biking. The large-scale wrap spans the striking curved facade and gets 1LIVE’s message across clearly. Clear, loud, and right in your line of sight at exactly the right moment.
In Cologne, we went back to doing things by hand. A large-scale mural on our wall on Venloer Straße, overlooking the city’s rooftops. Minimalist, clear, and deliberately simple—that’s exactly what makes it so impactful. No frills, just pure presence.
A long wall, lots of foot traffic in front of it. Cars, trains, everyday life. This is exactly where the mural in Gelsenkirchen really shines. The typography stretches across the entire surface and catches the eye even as you drive by. Direct, raw, and highly visible—a classic street art approach that fits perfectly into its surroundings.
Not a traditional ad spot, but a place used by thousands of people every day: a staircase at Düsseldorf Central Station. The graphic design transforms every single step into part of the campaign. As people walk up the stairs, the message emerges piece by piece—movement becomes the medium. And 1LIVE moves people in North Rhine-Westphalia every day.
