HBO MAX - A SUBSCRIPTION WITH CONSEQUENCES
Hard Facts:
When Hamburg shows its gloomy side in winter, even St. Pauli sometimes feels a bit like the setting of a horror movie. So it’s the perfect backdrop for the HBO Max campaign “A Subscription with Consequences.”
Despite the snow, freezing temperatures, and a facade completely covered in scaffolding, a large-scale mural bringing together some of the horror genre’s most famous characters took shape right in the heart of the neighborhood. Using spray cans, stencils, and a lot of manual labor, the portraits of Annabelle, Pennywise, and the characters from Weapons were applied directly to the wall. Layer by layer, the dark motifs took shape, which would later draw attention above the rooftops of St. Pauli.
Once the artwork was complete, the highlight of the project followed: the installation of the custom-made 3D letters. The campaign slogan “A subscription with consequences” wasn’t simply painted on the wall, but mounted directly on the facade as an illuminated element. Each individual letter was aligned and secured with millimeter precision, transforming the mural into an installation that goes far beyond traditional facade art or a giant poster.
By day, a hand-painted horror mural. By night, a light-up installation. Thanks to our MOTION MURAL® technology, “A Subscription with Consequences” comes to life after sunset, drawing exactly the kind of attention an HBO horror campaign deserves right in the heart of St. Pauli. 😈💡
The result is an eye-catching combination of large-scale facade painting, meticulous craftsmanship, and three-dimensional design. It’s a mural that draws a second glance not just from horror fans—but from the entire neighborhood.
