BUCHERER
Hard Facts:
CERTIFIED PRE-OWNED WATCHES
What do time and art have in common? Both can be timeless, as our new hand-painted mural for the Swiss luxury watch and jewelry retailer Bucherer at the world-famous East Side Gallery in Berlin impressively proves. Showtime! The motif was created by the award-winning British fashion illustrator and designer Helen McClafferty and vividly reflects the passion, creativity and love that Berliners have for their city. The magic of nature and the magic of the city surround the central figure of the artwork. Hummingbirds buzz around the industrial-looking scenery. They symbolize the watchmaker's tools and carefully produce a watch for its future owner. Bees and birds, which represent beauty and endurance, reflect the essence of the watch and the lively spirit of the global metropolis. The city's famous landmarks can also be seen in the background of the painting.
In just 4 days and without using a single can of spray paint, we created a mural masterpiece that reflects the precision and elegance of Swiss watchmaking and provides a unique visual experience for Berliners and visitors from all over the world. In our opinion, a perfect example of how modern techniques and traditional methods can merge to create an impressive mural. You are cordially invited to see this extraordinary and detailed mural live on site in Berlin before it is too late and the next work of art has already been painted on our facade.
