HORNBACH
Hard Facts:
IT SEEMS IMPOSSIBLE. UNTIL YOU DO IT.
In beautiful Dresden, we worked with our facade robot “Albert” and the HORNBACH community to create an impressive 400 square meter user-generated to-do list in just ten days. The more than 70,000 members of the online community had the unique opportunity to immortalize not only craft projects, but also social concerns on a grand scale.
As soon as our Mural Robot had painted the first entries on the wall, we created and published video snippets for the Hornbach social media channels. Using Instagram poll ads and Facebook survey ads, the community was able to determine further terms for the mural. Our storytelling mural was a complete success and received a GOLD award from the PLAKADIVA 2021 jury in the “Best Innovative Use” category. “A great interplay between the virtual and physical world. Hornbach skillfully combines technology, social media and a real house wall to create a unique staging.” Maike Abel, Head of Media, Content & Agency Operations, Member of the Management Board OWM | Nestlé Deutschland AG.
