IKEA - SLEEP YOURSELF AWAKE
Hard Facts:
SLEEP YOURSELF AWAKE
Around 43 percent of Germans suffer from sleep problems! The guys and gals at IKEA have taken up the cause with their latest campaign “Sleep yourself awake. With small prices for big dreams.” to change that. To make sure that everyone realizes this, we at Concrete Candy have once again come up with something quite extraordinary! In Leipzig, Hamburg, Berlin, Frankfurt and Munich, we conjured up five hand-painted murals on the respective walls in just 3 days. But that's not all. As an absolute eye-catcher, we recreated individualIKEA products in huge 3D models and then attached them to our facades. It was great fun and might help some of you to find the right product for a better night's sleep!