LEVI´S
Hard Facts:
HAPPY BIRTHDAY - 501
A legend is proudly celebrating its 150th birthday and CONCRETE CANDY was able to organize part of the party! Almost everyone probably has one of the legendary LEVI'S 501® in their closet, right?! As part of the campaign "The Greatest Story Ever Worn" we were able to create two fresh, photorealistic murals on our facades in Kreuzberg and Neukölln as part of Levi's #berlincitytakeover. The highlight: At Berlin's Moritzplatz, our facade robot "Albert" really let off steam again and amazed not only the people in the neighborhood. Within just two days, it painted the musician Alicia Awa fully automatically on the more than 250 square meter brick facade.
Visibly blown away by her oversized likenesses, Alicia naturally didn't miss the opportunity to visit the murals in person and share them with her Insta community.
To the next 150 years of Levi's! Happy anniversary!
