SAN MIGUEL - SUMMER IS WHERE THE SAN IS
Hard Facts:
For San Miguel, we created a truly iconic brand experience in the heart of Berlin: one of our hand-painted murals at the Kottbusser Tor hotspot brings a Mediterranean vibe to the capital on balmy summer nights.
During the day, the brightly colored wall design catches the eye of Neukölln residents, and at night, the artwork is brought to life with our innovative MOTION MURAL® technology—a presentation that combines classic street art with moving content and ensures maximum attention.
As an addition, we completely rebranded the neighborhood's popular Späti convenience store directly below the mural in the San Miguel look for a period of time and used it as a promotional space. This created an authentic touchpoint that brings together the brand, the city, and its residents.
Eye-catching mural meets local takeover—CONCRETE CANDY shows how brand communication can be experienced emotionally in public spaces.
