NETFLIX - SQUID GAME

A giant Netflix Squid Game guard over Berlin. Another concrete candy out of home special.

Hard Facts:

Client:
NETFLIX
Location:
BERLIN, HAMBURG, KÖLN, MÜNCHEN
Year:
2024
Category:
STREET DOMINATION

The whole world has been waiting for the second season of Squid Games. In December 2024 the time had finally come and the second season was released on Netflix. To kick off the launch, we brought a bit of Squid Games atmosphere to the streets. During our #streetdomination in Cologne, Hamburg, Berlin, and Munich, we placed the iconic guards as giant inflatables next to corresponding giant posters. The installations can't be overlooked and show everyone that the Squid Games are back and that the Guards have a close eye on everything.

Squid Game Guard in cologne as part of the out of home street domination campaign by concrete candy Giant Squid Games Guard Another Netflix Squid Game Inflatable on a roof at the world famous Reeperbahn in Hamburg. The guard is part of the out of home Street domination by concrete candy.
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To bring the guards to life, we created a 3D model and tried out various poses. The result was 5-metre inflatables with a wingspan of almost 8 meters. They are illuminated from the outside so they are visible at night. As a special highlight, the symbols in the mask area of the inflatables were recreated with LEDs, so that they also glow in the dark and attract even more attention.

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