NETFLIX - SQUID GAME

Hard Facts:
The whole world has been waiting for the second season of Squid Games. In December 2024 the time had finally come and the second season was released on Netflix. To kick off the launch, we brought a bit of Squid Games atmosphere to the streets. During our #streetdomination in Cologne, Hamburg, Berlin, and Munich, we placed the iconic guards as giant inflatables next to corresponding giant posters. The installations can't be overlooked and show everyone that the Squid Games are back and that the Guards have a close eye on everything.



To bring the guards to life, we created a 3D model and tried out various poses. The result was 5-metre inflatables with a wingspan of almost 8 meters. They are illuminated from the outside so they are visible at night. As a special highlight, the symbols in the mask area of the inflatables were recreated with LEDs, so that they also glow in the dark and attract even more attention.