DISNEY - ALL´S FAIR EXPERIENCE
Hard Facts:
Right in the heart of Ku’damm, a building facade becomes more than just a mural: For the launch of All’s Fair on Disney+, we created an immersive experience that blends story, space, and staging.
The focus is on the large-scale mural. Iconic, vibrant, and impossible to miss. Silhouettes blend into a visual backdrop of endless bookshelves, bringing the series’ central themes right out onto the street.
The installation is complemented by a walk-through exhibit at ground level, which expands the mural’s spatial scope and draws passersby even deeper into the world of Disney’s *All’s Fair*.
The result: a space that offers a genuine experience in an urban setting.
“Love, power, justice, money, passion, conflict”—the series’ keywords are not merely narrated but visually staged and brought to life in the urban landscape. The combination of a monumental mural and complementary installations ensures that the site immediately captures attention and leaves a lasting impression.
This creates a temporary hotspot that catches people’s attention, piques their curiosity, and at the same time bridges the gap between real life and the series. Or, to put it another way: experience it first, then stream it.
