NETFLIX - FUBAR

special out of home campaign for Netflix building the worlds largest action figure

Hard Facts:

Client:
NETFLIX
Location:
WIEN
Year:
2023
Category:
3D INSTALLATION MURAL

FUBAR

Another CONCRETE CANDY world record!

“I'll be back!” You all know this quote. And indeed - the Terminator is back! And bigger than ever!

The new Chief Action Officer of NETFLIX paid a visit to his Austrian homeland as part of the #austrianworldsummit climate summit & didn't miss the opportunity to pay a personal visit to our 3D installation mural, which we painted & installed on a huge wall in Vienna.

It's not every day that a legend like Arnold Schwarzenegger sees himself as a giant effigy in the form of a 7-meter tall action figure including packaging on a gable. The Guinness Book of Records has already confirmed it: We have built the largest action figure in the world!

Almost 300,000 likes and over 3,000 comments also testify to the enthusiasm of his Instagram community for our Viennese delicacy. It was a huge honor for us, Arnie!

World's largest actionfigur built for a Out of Home campaign by Concrete Candy in Vienna work in progress picture showing the process of building the world's largest actionfigur for Netflix building the world's largest 3d actionfigur for a out of home mural campaign by Netflix
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