HORNBACH - BE AS HAPPY AS A CHILD
Hard Facts:
In the heart of Berlin stands a façade that is more than just a painted surface. What appears at first glance to tens of thousands of Berliners and visitors to be oversized packaging turns out to be a three-dimensional work of art, created with nothing but spray cans, our crew with decades of experience under their belts, and a whole lot of skill. Every detail, every shadow is precisely placed—so realistic that you almost feel like you can reach out and touch the packaging.
But the mural doesn't just tell its story as you walk by. With your smartphone in hand, the wall transforms into a digital world of experience. And the screen is the gateway to it: the packaging begins to open, parts of the pavilion float in and come together, while metallic splashes flow dynamically through the scene. At the climax, the Hornbach logo folds down and the campaign slogan comes into its own.
This creates a moment that goes beyond traditional outdoor advertising: an interplay of art, technology, and storytelling that makes passersby pause and impressively conveys the message “Be happy like a child” in the urban space.
