L’ORÉAL - PARADISE BIG DEAL MASCARA
Hard Facts:
The L'Oréal Paris Paradise Big Deal Mascara conjures up endless length and volume on the lashes. For the product launch, we therefore created a mural on our wall at the EAST SIDE GALLERY and a giant poster with a 3D element on the wall in Düsseldorf.
The hand-painted mural is an absolute eye-catcher and gives the impression that the mascara is coming out of the wall. And while it only looks like that in Berlin, in Düsseldorf we built a 6-metre-high 3D element that actually protrudes from the giant poster and attracts everyone's attention.
The two implementations are impressive in themselves, but we wouldn't be CONCRETE CANDY if we didn't put the cherry on top. That's why we've developed an accompanying Snapchat lens where you can try out the effect of the mascara for yourself and take a selfie with your extra voluminous lashes at the end.
