NETFLIX - KAULITZ & KAULITZ STAFFEL 2
Hard Facts:
Kaulitz & Kaulitz goes POP Ku'Damm!
If there's one thing Berlin knows how to do, it's set the stage – and that's exactly what POP Ku'Damm did for the launch of the second season of Kaulitz & Kaulitz. CONCRETE CANDY gave the iconic location on the world-famous Kurfürstendamm a complete makeover in the style of the Kaulitz brothers. A bright mural with 3D elements that can be seen from afar: pink containers, photorealistic pool optics down to the last detail. For a short time, Ku'Damm became an oversized series set – a real head-turner in the middle of the city.
Bill and Tom? Of course they were there. The eccentric brothers celebrated the opening and turned the spot into a hotspot with fans, press, and Berlin flâneurs. The energy: loud, colorful, summery—an event as crazy as the show itself.
And because pop culture has long been digitally pulsating, the wave immediately went viral: Bill Kaulitz posted the mural on Instagram and sparked a minor hype. Over 126,000 likes, more than 1,000 comments, and over 2,000 shares—reach made in Berlin. A takeover that flooded not only the streets but also the feeds.
With POP Ku'Damm as our playground, we once again demonstrated how urban branding will work in 2025: bigger, brighter, bolder. A total work of art combining art, glamour, and culture—and perfect proof that good stories are told not only on screen, but also on the street.
