ZALANDO - SS25
Hard Facts:
Two cities, two iconic locations – Berlin and Cologne. CONCRETE CANDY didn't just put up posters for Zalando, they applied foil by hand: precision work covering several hundred square metres of facade.
In Berlin, one of the city's most visible brand presentations was created at the East Side Gallery, directly on the River Spree. In Cologne-Ehrenfeld, CONCRETE CANDY implemented the campaign on an equally striking surface – in the middle of urban life, between street art, the scene and everyday traffic.
The implementation demonstrates how precision and craftsmanship work on a large scale: smooth surfaces, clean transitions, perfect colour effects. No digital simulation, but real material that makes a convincing impression in urban spaces.
This is how classic outdoor advertising becomes an architectural statement – precise, striking and bearing the unmistakable signature of CONCRETE CANDY.
